Write a short note on the 4 P’s of Marketing.

Answer – The 4 P’s of Marketing are Product, Price, Promotion and Place.

Product – The item or service being sold must satisfy a consumer’s need or desire.

Price – An item should be sold at the right price for consumer expectations, neither too low nor too high.

Promotion – The public needs to be informed about the product and its features to understand how it fills their needs or desires.

Place – The location where the product can be purchased is important for optimizing sales.