NCERT Solutions Class – 7th Social Science (Civics) Chapter – 6 Understanding Media Notes

• Life without media is difficult. Cable TV and the Internet are recent phenomena.

• Both print media and electronic media have played an important role in social change.

• Changing technology or machines help media to reach more people.

• Television has enabled us to think of ourselves as members of the global people.

• It is the responsibility of the media to present a fair and balanced report.

• Media is far from being independent. This is because of the control of the government over media called censoring and because big business houses control the media.

• An independent media means that no one should control and influence its coverage and news.

• The different technologies that mass media use are expensive.

• In a news studio, it is not only the newsreader who needs to be paid but also a number of other people who help put the broadcast together.

• A lot of money is spent on getting the latest technology. To meet this cost, it needs money.

• Media thus has come to be owned by big corporate.

• Media, therefore, uses advertising as a tool to raise revenue.

• Media plays a very important role in providing news and discussing events taking place in the country and the world.

• New stories of media inform people about important events in the country.

• Some important ways by which people can take about important events in the country are organizing public protests, starting a signature campaign, etc.

• Television, radio, and newspapers are called mass media because they reach millions of people at the same time.

• Cable television and the widespread use of the Internet is a recent phenomenon.

Censorship – This refers to the powers that government has to disallow media from publishing or showing certain stories.

Broadcast – In this chapter this word is used to refer to a TV or radio programme that is widely transmitted.

Public protest – When a large number of people come together and openly state their opposition to some issue. Organising a rally, starting a signature campaign, blocking roads etc. are some of the ways in which this is done.